Power Your Growth with Quality Leads
Deal directly – and exclusively – with customers who are actively looking for a Pool or Spa
Takes less than 2 minutes
Pool & Spa leads using the power of Facebook ads.
We help Pool & Spa business owners escape the competition on Google and instead leverage the power of Facebook ads. Cost - Facebook has is a far cheaper way to advertise. Facebook CPM $8.60 / Google CPM $38.40 (Cost per thousand Impressions) That's how we make our clients win.
Average cost-per-lead reduction: 75%
We only work with Pool & Spa business - We only do Facebook ads.
We specialize in generating leads for Pool & Spa businesses exclusively in Australia. As a dedicated Pool & Spa leads company, we focus solely on assisting Pool & Spa business owners. Our services are tailored to cater specifically to this industry in Australia, ensuring that we provide the best support possible. By utilising targeted Facebook ads, we effectively identify and attract motivated, qualified customers who are ready to make a purchase.
Average cost-per-appointment reduction: 80%
Leads that convert over and over again. Quality.
Achieve exponential growth for your business with our scalable solutions. We provide proven strategies and support to expand operations, reach new markets, and maximize profitability. Streamline processes, optimize resources, and implement innovative marketing campaigns to establish a strong foundation for long-term success. Embrace the possibilities and unlock your business's growth potential today.
Average cost-per-sale reduction: 65%
Interested in working with us? Here's what it looks like.
See if you qualify.
Is your business ready and equiped to scale and take on more work? are we ready to work together – click here now to find out.
Schedule your marketing
strategy session.
You then book a call using the online calendar that’s presented to you. We'll present our strategy to you.
Onboarding & campaign launch within 7 days.
That’s basically it. We watch your ads like hawks. There’s no time better than now – so click here and let’s start.
Our approach sets us apart from the rest.
Instead of attracting bargain-seekers by slashing your margins through discounting we help your potential customers realise that you’re a credible, reliable pool specialist – and they’ll be safe in your hands.
We don’t aim for lead quantity, we aggressively pursue lead quality. Our process strips out people who are ‘just looking’ to leave you with booked ‘ready-to-go’ appointments. Removing poor quality leads means you get fewer leads. But these are leads you can actually convert into sales.
With smaller numbers of leads – but much higher quality – your conversion rates improve. You’re able to close more sales from fewer sales calls.
We want you to close many more deals. So we show you a structured sales process that helps you move with ease from pool quote - to a closed sale.
All your leads and sales activity is handled, tracked and recorded on our bespoke platform. Your personal login gives you as much – or as little – view as you want of what we’re doing for you.
We provide pool contractors leads that are:
fully qualified – these people aren’t ‘just looking’, they’re ‘ready-to-buy’ and looking for someone to buy from
committed – each lead is actually an appointment for you to carry out a pool inspection on their property
very low cost – latest client testimonials are confirming qualified leads at $20 each. That’s up to 80% below the industry average
exclusive – only you get them, they’re not shared with any other pool companies
unique – the lead is for your area, was generated specifically for you using your logos, colours, website and business name. It comes from a person who is looking to buy the exact services you’re selling
cheap to process – no junk leads means fewer working hours spent chasing and following up. So almost every sales call is a good call
quick and reliable – pool & spa customers are always there, we locate them and bring them to you
We'll help you close that sale.
We don’t want to waste a single one of the qualified pool lead appointments we’ve booked for you.
These appointments are a genuine deal already half-made for you. But we want the pool quote to transform into a pool sale.
So, we’ve developed an intelligent sales process designed to take each high-grade appointment from pool quote to closed deal.
The process is simple for your colleagues to do on the day.
And it’s persuasive without being pushy. Instead of winging it during the inspection, follow our proven steps and see how much easier it is to close more deals.
Who exactly is Step One Media?
We are a specialist Pool & Spa leads company that works only with residential Pool & Spa companies – and only in Australia. We do not work with any other industry or in any other country.
We use Facebook ads to locate and attract motivated, qualified ‘ready to buy’ Pool customers. We provide these leads to you as exclusive, booked roof inspection appointments – all in your company name.
Our Facebook ads expertise means we consistently source new customers to provide a reliable flow of new sales to our clients.
And because we’ve been doing this since 2022 we have the Facebook technical skills to get our typical lead costs down to $10 – 30 each and appointment costs at $30 – $100.
Even better, the cost of a new, signed-up, paying customer from us averages in the range $100 –
$350. That’s an all-time industry low rate for new pool orders.
We guide you through our process step-by-step
Use Our Method
Find Target Audience
Start New Campaign
Receive Qualified Leads
Frequently Asked Questions
How quickly do I get to see results with your approach?
It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in.
From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.
Why do you use Facebook only? There are many ads platforms – why not diversify?
Different platforms work very differently for pool contractors. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all.
We know this from experience.
But when it comes to finding exclusive leads for pool contractors we know exactly what works – and that’s Facebook.
In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation since 2017.
And because we only use Facebook and we only work with Pool & Spa business… we’ve developed a lead generation expertise that is unbeatable.
Because using Facebooks powerful audience tools we can pinpoint audiences in super-fine detail.
Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we have helped pool & spa owners add millions of dollars each to their annual revenues.
Until some other platform comes along that can outdo Facebook we’re going to stick with it. It works!
What if you work with another business in my area, won’t that hurt my business?
That won’t happen.
Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).
Part of that qualification is: do we already have a client in the area you operate in?
We routinely refuse to take on clients because their business competes with an existing client’s business.
So rest assured: if you are our client then we will not take on a new client in your area of operation.
We offer a 100% ROI guarantee. If we don't perform you don't pay. Simple as that.
© 2023 STEP ONE MEDIA | ABN 26 429 738 238